Client / Project
Client / Project
What is about
What is about
The challenge
The challenge
Design process
Design process
Research
Research
FIAT - My Fiat
FIAT - My Fiat
First Brazilian online car sales platform
First Brazilian online car sales platform
Connect an end-to-end experience based in API’s and algorithms. Integrating service and Interface design delivering a delightful and unique buying experience.
Connect an end-to-end experience based in API’s and algorithms. Integrating service and Interface design delivering a delightful and unique buying experience.
In the beginning, I started researching the customers' journey and the consumer mental model. Then I understood which technologies are available and how the team can use them in the project
Stakeholders' Interview
In a few meetings, I had with the Sr. Planner We started to understand who was My FIAT target audience.
Then I also had some meetings with the API engineers, and technology executives to discover how the API architecture works.
Competitors' research
My research was done globally. I explored the best players in every country and identified navigation patterns, users' criteria, and acceptance. Below you can see an example:
In the beginning, I started researching the customers' journey and the consumer mental model. Then I understood which technologies are available and how the team can use them in the project
Stakeholders' Interview
In a few meetings, I had with the Sr. Planner We started to understand who was My FIAT target audience.
Then I also had some meetings with the API engineers, and technology executives to discover how the API architecture works.
Competitors' research
My research was done globally. I explored the best players in every country and identified navigation patterns, users' criteria, and acceptance.
Understand users' journey
Working in partnership with the planners, we understood users' journeys and the main motivators to buy a car online.
Understand users' journey
Working in partnership with the planners, we understood users' journeys and the main motivators to buy a car online
Purchase flow
Purchase flow
Design workshop
Before MY FIAT
Costumers’ manifest their interest to buy a FIAT through the website and all information is addressed to the manufacturer. The car will be available at the store in a few
Before MY FIAT
Costumers’ manifest their interest to buy a FIAT through the website and all information is addressed to the manufacturer. The car will be available at the store in a few
After My Fiat
After the lead on My Fiat website, all information is addressed to the manufacturer. When the car is ready for the costumer, MY Fiat will deliver the new car with a full tank wherever the consumer chooses.
After My Fiat
After the lead on My Fiat website, all information is addressed to the manufacturer. When the car is ready for the costumer, MY Fiat will deliver the new car with a full tank wherever the consumer chooses.
I created a design workshop to articulate ideas and find user needs. On the right wall, I gathered the whole consumer journey. On the left side of the room, I gathered four columns of post-its: Features, Expectations, Necessities, and Advertisement.
I then invited professionals from different areas, copywriters, planners, design directors, and UX designers.
Then I asked the team to explain briefly what is important to them when buying a car. Together we categorized every insight and generated a panel illustrating the users' aspirations.
Design Workshop
I created a design workshop to articulate ideas and find user needs. On the right wall, I gathered the whole consumer journey. On the left side of the room, I gathered four columns of post-its: Features, Expectations, Necessities, and Advertisement.
I then invited professionals from different areas, copywriters, planners, design directors, and UX designers.
Then I asked the team to explain briefly what is important to them when buying a car. Together we categorized every insight and generated a panel illustrating the users' aspirations.
Sketchs
Sketchs
With the users' aspirations in mind, I started to draw the first sketches about how I could imagine the experience would be.
With the users' aspirations in mind, I started to draw the first sketches about how I could imagine the experience would be.
Wireframe
Wireframe
During the wireframe creation, I had many alignments with the design team. We thought that striving for innovation and consistency would guide us to a pleasant interface.
It was when I perceived that we needed to view the project as an ecosystem.
During the wireframe creation, I had many alignments with the design team. We thought that striving for innovation and consistency would guide us to a pleasant interface.
It was when I perceived that we needed to view the project as an ecosystem.
Visual Design
Visual Design
My role in visual design was to guarantee that all my effort to address information, accessibility, and best UX practices would be implemented by the art director. I would like to give special credits to Marcos Balbino who has done an excellent job on the interface, also to Francisco Adelano, Tiago Furquim, and the whole strategy team.
My role in visual design was to guarantee that all my effort to address information, accessibility, and best UX practices would be implemented by the art director. I would like to give special credits to Marcos Balbino who has done an excellent job on the interface, also to Francisco Adelano, Tiago Furquim, and the whole strategy team.
Concept video
Concept video
This video was created in the pre-phase of the project. Our idea was to explain for the client the dimension of the project and how far MY Fiat could go. In fact, there’s a long way and My Fiat is already running its path.
This video was created in the pre-phase of the project. Our idea was to explain for the client the dimension of the project and how far MY Fiat could go. In fact, there’s a long way and My Fiat is already running its path.
