00 / About
Leadership starts at the whiteboard.
I have spent 15+ years designing digital products. Over the last five, I have led product design teams across research strategy, systems and business, turning complex problems into clear experiences that scale.
Leadership in practice
Building the conditions for quality to scale.
- 15+years designing digital products and services
- 11direct reports working across 15 product squads
- 7→11team growth, with four retained designers promoted
- FirstUX cost center created to fund people, tools and the design system
01 / Building people
Building products means building people.
I set context, decision rights and a shared quality bar across Product, Engineering, Analytics, Operations and Business, while keeping authorship close to the people doing the work.
- Weekly 1:1s
- Role expectations from Junior to Specialist
- Monthly Design Review
02 / Speaking & Leadership
Sharing what I’ve learned.
I lead through critique, shared ownership and a clear quality bar. At Midway, that meant turning a capacity constraint into a funded operating model, a partner strategy and a governed system shared by two brands.
03 / Outside the work
Curious by default.
Outside work, you’ll probably find me training jiu-jitsu, reading or opening a bottle of wine with friends.
Next / Selected work