SAO PAULO

Product Design Leadership · São Paulo

Felipe Coletti

Selected Cases

Selected case studies

02 / Banco BV

Onboarding

A regulated onboarding rebuilt as one faster, clearer path through identity, documents and biometrics.

30%faster in a reported idwall benchmark across 23 competitors View the complete case
BV Cartonista account onboarding flow
Onboarding architecture · Identity · Fraud operations

03 / Itaú

Lending

Five credit products reframed as one guided decision journey around how customers choose to borrow.

+7.8%average daily card events · measured interaction signal

R$5M/month modeled opportunity in the adjacent INSS roadmap

View the complete case
Released Itaú personal credit interface
Released Itaú payroll-deductible credit interface
Released experience

05 / Product craft

Hands-on craft

Case studies ↑
ALPE financial product ecosystem across mobile screens

ALPE

Financial Product

DECATHLON

E-commerce

FISERV

B2B Payments