SAO PAULO

Product design

Felipe Coletti

Selected work

Selected product work in chronological order

Two brands. One design system.

Riachuelo + Midway

A shared foundation for retail and financial products, built to preserve both identities.

Primary case · DS Retail & Banking · 2023 / 2026

-50%front-end implementation timeView the complete case
Midway financial and Riachuelo retail interfaces built from a shared design system

Onboarding

Banco BV

A regulated account opening rebuilt as one clearer path through identity, documents and biometrics.

Primary case · Onboarding · 2022 / 2023

One regulated backbone · Three acquisition contexts

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BV account and card details interface
BV account offer interface
BV account benefits interface

Payments, made tangible.

Alpe

A financial ecosystem that turned balances, receivables and anticipation into a legible daily product.

Primary case · Payments · 2022

Product architecture · Interaction · Visual system · Motion

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Alpe financial product ecosystem presented across mobile mockups

Sport-first e-commerce.

Decathlon

A shipped mobile experience designed hands-on, end to end, from discovery to post-purchase.

Primary case · Ecommerce · 2022

Shipped product · End-to-end product design

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Carat

Fiserv

Complex payment operations organized into a clearer B2B experience.

Supporting case · B2B Conciliation · 2021

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Study in motion.

Estratégia Cast

An EdTech listening experience designed across playback, offline use and resilient product states.

Supporting case · EdTech · 2020

Product states · Audio player · Offline library

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Estratégia Cast homeEstratégia Cast player speed controlEstratégia Cast offline library

Lending

Itaú

Five credit products reframed as one guided journey around how customers choose to borrow.

Supporting case · Lending · 2018 / 2019

+7.8%average daily events on the shipped Credit Home cardView the complete case
Itaú personal credit product interface
Itaú payroll loan product interface

Connected ownership.

My Fiat

A historical concept connecting digital exploration, vehicle readiness and delivery.

Supporting case · Ecommerce · 2018

Service blueprint · Product architecture · Concept interfaces

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My Fiat connected ownership concept