Product Design Leader for complex digital products.

15+ years across fintech, retail, e-commerce, education and B2B. From product definition and flows to interface systems, prototyping and delivery.

Selected product work in chronological order

Multi-brand design system

Riachuelo + Midway

One shared component foundation for Midway financial products and Riachuelo retail.

DS Retail & Banking

Shared components · Faster front-end delivery

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Midway financial and Riachuelo retail interfaces built from a shared design system

Digital account opening

BV onboarding

One regulated journey for offer, identity, liveness, documents and activation.

Onboarding

One onboarding architecture · Three acquisition contexts

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BV onboarding screen preparing the customer to photograph an identity document
BV account offer interface
BV onboarding screen guiding the customer to photograph a document in good lighting

Cash and receivables

Alpe

One financial product for balance visibility, receivables and receivables advances.

Payments

Product architecture · Interaction · Visual system · Motion

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Alpe financial product ecosystem presented across mobile mockups

Mobile e-commerce

Decathlon

A released app spanning sport discovery, product detail, checkout and post-purchase.

E-commerce

End-to-end product design

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B2B payment operations

Fiserv

One portal for sales, reconciliation, risk, onboarding and reporting.

Digital car buying

My Fiat

Product and service direction for model selection, configuration, purchase and delivery.

E-commerce

Service architecture · Product flows · Interface design

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My Fiat digital car-buying interfaces presented in contemporary smartphones

How I work / 02

From product definition to delivery.

I frame the problem, set the product direction, design flows and interfaces, prototype key interactions and work with Engineering through implementation.

  1. 01Define the problem
  2. 02Set product direction
  3. 03Design flows and UI
  4. 04Ship with Engineering